direct mail

What’s the name of the game in sales? Follow-up, follow-up, follow-up! It's is an especially important tactic in real estate, which is often a long game that may take several years to cultivate leads before they eventually come to fruition — both buying and selling a home are major, life-changing decisions in many cases, after all.

To save time, successful real estate agents know automating their farming, Just Listed / Just Sold campaigns, and Facebook Advertising will help them grow their lead pipeline throughout the year. 

This quick-start guide to real estate farming covers how to begin your farming campaign, how to maintain successful techniques such as direct mail, and more.

As we mentioned in a previous blog, real estate experts are reporting that the U.S. housing market is trending to be more balanced and normalized for both buyers and sellers. Though not all areas are free from remnants of the recession or unemployment rates, there are select markets predicted to be successful outliers this year.

Learn how you can use direct mail postcards to generate leads and sales for your real estate business.