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As the real estate industry continues to embrace digital marketing, from Facebook ad targeting to live videos, blogs to email newsletters, agents have more ways than ever to quickly connect with current clients as well as leads, which begs the question -- is it still worthwhile for agents to invest in direct mail marketing?

In real estate, an image can make or break a home's likelihood to sell. It's your job to help paint the property in the best light by marketing high-quality, attractive photos. But you don't have to invest in a professional photographer to secure great shots of the home -- real estate photography isn't difficult to do yourself, if you know a few essential tricks.

Real estate farming strategies, especially when consistently demonstrated over time, reap rewards in the form of brand-new, qualified leads. In a crowded housing marketplace, however, it can be difficult to stand out among the competition. These three ideas will give you an edge by ensuring you're a valuable asset in the community you're farming.

Watch our video to learn more.

Farming is a tried and true method for agents and has been for years. Selecting the right area to target with your real estate marketing strategy is crucial for those looking to make the most impact and spark interest in prospects.

To save time, successful real estate agents know automating their farming, Just Listed / Just Sold campaigns, and Facebook Advertising will help them grow their lead pipeline throughout the year. 

Consistent real estate farming is fast and easy with AutoMail and AutoMail Plus. You can schedule an entire year’s worth of targeted neighborhood postcards, designed to help you stay top of mind and generate more listing leads.